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Your events are the lifeblood of the community, bringing people together and creating memories and friendships that last a lifetime.
With no events being run due to Covid-19, events are not generating any revenue and many are at a loss as to what to do.
GeoSnapShot has seen participant engagement and revenue for events across the platform, through the sharing and selling of archive photos, during Covid-19.
We can show you how this success has been achieved and help you to connect with your participants, grow your audience, and generate revenue.
GeoSnapShot is free to use for your archive photos. Use these tips below to start selling and engaging within minutes.
1. Engage participants & grow
Did you know that sporting equipment sales and online groups are booming right now? Some seasoned event operators are predicting a sports events boom after Covid-19.
It’s more important than ever to use this time to stay connected and grow your audience, so you are in a great position to launch again.
GeoSnapShot provides free photos from all of your events to enable you to connect with your participants, so they can relive and share their happy memories.
Use these photos for your social media posts and emails to create light relief and update your audience about your latest news.
If you don’t know how to access your free photos, or share the GeoSnapShot link to the photos, reach out.
Tip: Be sure to include the GeoSnapShot link to the event photos, so your participants can upload a selfie and relive their memories.
2. Make extra income from past event photos
Do you have event day photos from past events? From before you started using GeoSnapShot.
Here’s your chance to put those archive photos to work and earn extra income.
- Create the past event
- Upload the photos
- Share to the world
- When creating the event on GeoSnapShot, use the actual event date (not the date you upload the photos).
- Consider offering a discount pack such as buy 3 photos and get 30% off.
- Share the event link — or embed on your website the GeoSnapShot Photo Viewer.
Encourage your participants to purchase a photo to help keep their favourite event operating. You will be amazed by their generosity — and your participants will love searching for themselves by selfie and reliving their memories.
Inspire your participants to share their purchased photos & hashtag your event. Your community will love sharing their happy memories and it keeps them connected to your event.
3. Get the NEW look GeoSnapShot
We have been keeping busy and just launched our NEW look pages & features.
- Embed the GeoSnapShot Photo Viewer within your own website (just like you would do with a YouTube video).
- GeoSnapShot Photo Viewer is fully customisable with your event colours & brand.
- Easily brand your photos with the event and sponsor’s logo.
- You can now have advertising space for sponsors that you can sell.
You can have FREE access to the new features right now. Just drop us an email to get started.
We’d love to hear from you and welcome your thoughts and ideas.
Stay safe and let’s keep supporting each other.
Photographers are at the heart of GeoSnapShot and our mission is to connect you with event participants, so that they can share the joy of your photography.
Due to social distancing, most people are now working from home and we’re all seeing plenty of advice about how to stay healthy in isolation.
We’re being told that getting those happy endorphins firing is an important part of a healthy life.
Your photos can help people relive happy memories, have a laugh and crack a smile.
Here are some ideas to share the memories you have captured and monetise your photos, without leaving your home.
1. Create NEW events from archive photos
You may have photographed events previously and not yet listed those events on GeoSnapShot. Here’s your chance.
Ask the event organisers to help you to share the links so their participants can relive the memories from their fantastic events. The participants will love searching for themselves by selfie.
Important: To make sure people can find the event use the actual event date, not the date you upload the photos.
2. Update your GeoSnapShot profile page
Your profile page is a springboard to promote all the events that you have attended and listed on GeoSnapShot, here is an example.
Share, share, share!
Share your profile page to your social media channels.
Share or embed your event photos into your existing website.
Ask all your contacts to repost and tag someone who may be interested in viewing your photos.
What is GeoSnapShot doing to help?
Over the coming weeks, GeoSnapShot will be contacting previous photo buyers, prompting them to search for photos they may have missed of themselves via GeoSnapShot’s Face Recognition.
Additionally, we will be connecting with the event organisers, giving them the steps to promote the photos from their events as a great way to keep their participants engaged during this period.
We’re all in this together
Let your photographer friends know that they can use GeoSnapShot to sell their archived photos and that it’s subscription free!
GeoSnapShot offers unlimited photo uploads and no photo limits.
Your photographer friends can also monetise their archived photos.
We love hearing from you
Feel free to reach out to suggest other ways we can help you to monetise your photos.
Drop us a line at email@example.com if you have suggestions or need a little assistance.
Stay safe and let’s keep supporting each other.
Founder and CEO GeoSnapShot
We’re very excited to announce that we’ve been chosen as the exclusive worldwide photography partner for global sporting event brand Tough Mudder. Tough Mudder is such a big global participation event, if you haven’t done a Tough Mudder event yourself, you almost certainly know someone else who has, with 120 events in 15 countries with over 400,000 participants each year.
Tough Mudder chose GeoSnapShot because our world-leading facial recognition technology combined with an easy and convenient photography management platform helps everyone participant in a Tough Mudder event to easily find and download their photos, while helping Tough Mudder’s photographers upload, manage and display large numbers of event photographs taken at events with thousands of participants.
This is a huge partnership for us and a massive milestone in the international expansion of our company, and Tough Mudder are excited too.
“Reliving the memories made is vital to our participants and GeoSnapShot have an outstanding global photography platform that provides the best solution for every Tough Mudder event world-wide.”
“We are excited by the results we have already seen from events using GeoSnapShot and look forward to our participants using world-leading technology such as GeoSnapShot’s face recognition to find great memories from our events quickly and easily.”
Johnny Little, VP of Live Events, Tough Mudder
About Tough Mudder
Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 120+ events featuring non-competitive (Mini Mudder; Tough Mudder 5K, and Tough Mudder Classic) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) offerings annually in fifteen countries including The United Kingdom, The United States, Germany, Australia, United Arab Emirates, Canada, South Africa, the Philippines, Croatia, Poland, Italy, Oman and more through its partnerships with IMG, Invictus Events, Pro Active, Let’s Run Ireland and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution.
For years the ability for participants to find photos of themselves from sports events has been painful. Scrolling through thousands of photos is a chore and bib recognition doesn’t always work.
The holy grail of photo finding has been face recognition. GeoSnapShot is the first company to include face recognition for every event. Participants simply upload a selfie and see all their photos!
This means photos are found more easily, more photos are purchased (giving you a better revenue cut) and better promotion of your event on social media.
Other new features we’ve launched recently include:
Bib Recognition: automatic and instantaneous with no human delays.
Event Time: search by the time you were competing.
Public Liability Insurance: for every GeoSnapShot photographer (some condition apply).
Affiliate Partnerships: you earn money from every event you book with us or every photographer you introduce to us.
Embed our photo viewing on your event website (keeping people visiting your site).
“GeoSnapShot is the worlds most advanced photography sales platform.”
Getting media coverage and publicity can increase participation, better your chances of gaining sponsorships and put your sport in the spotlight!
Any event, as long as it’s newsworthy, has the possibility of attracting media attention. Local clubs looking to raise funds to support a new program or charity, rely on the media to get the message out to the local community and get them involved.
Example: The Lakemba Roos are a Sydney soccer team that has given refugees an opportunity to play sport. They were raising funds for uniforms and team registration to compete in the local league.
After contacting ABC radio, the club appeared in newspapers and online. As a result they received over $10,000 in donations that allowed them to fit out the entire team, buy new equipment and play in the local leagues.
So, how do you set up your event to attract media attention?
- Make sure your website and social media is always up to date and has all the current information for the media to contact you.
- Consider the right media for your event. It might be the local paper for a gala day or fundraiser. If it is a national event or supporting a bigger cause, outlets like the ABC Radio, NITV or even major newspapers might be interested.
TV, radio, and newspapers are still a big part of creating awareness, but always make sure your social media is active and updated at the same time!
- Set up a photo shoot with high-resolution photos or do interviews yourself on your phone and compile a package to send to the local paper, radio or television station. (Newspapers and online publications will request hi-resolution video or photos!)
- Write a media release that is clear, concise and captures the main key messages behind your event or cause. Make sure you have contact details and all important information is covered. Who, what, where, how, when, why?
- Be newsworthy! Journalists get flooded with requests for coverage. What makes your event something media want to share with their viewers? Find the hook and reason why you are hosting the event. Is your club helping the disadvantaged, are you building a women’s program, have one of your players achieved something remarkable?
- Make your objective clear – what do you want people to do?
Attend your event? Donate online? Do you need sponsors to help you to achieve your goal? Put the outcome of the event into focus, more attendance = greater exposure! Don’t leave them wondering “I’m here, now what?”
- Follow up! As we have mentioned, journalists get so many articles and stories – don’t let them forget about yours! 3-4 weeks out from your event send a follow-up email and get in touch with publishers on Facebook. Local newspapers, tv networks and radio are always on the hunt for content, as long as yours is newsworthy there’s no reason your event can’t appear in the paper!
- Be available! If you get a call from the media, make sure you are receptive and available for quotes. You only get one chance at getting the media to pay attention! Make an impact and develop a good relationship with your contact. You will need them again next time!
- Be prepared with quotes from the president or your spokesperson for when you are asked for them.
- Make your social media speak volumes. Use professional images for promotional flyers, you don’t have to be a graphic designer to give your organisation or club that professional feel. Be sure your credit the important people in your organisation, sponsors, event organisers and your photographers!
Update your photos and share your news articles after the event. Remind people how much fun they had, so that next year they will return and bring friends! Follow these steps to getting your event some media attention and watch your club grow.
GeoSnapShot provides professional quality photos to local sports clubs, schools and events at no cost to you!
To book your event head over to https://www.geosnapshots.com/event-organisers
For more information on GeoSnapShot fill out the form below!
[contact-form][contact-field label=”Name” type=”name” required=”1″ /][contact-field label=”Email” type=”email” required=”1″ /][/contact-form]
Do you find it hard to recruit players or fill committee positions? Do your club events get minimal attendance or are you having problems securing a sponsor?
Many clubs around Australia struggle with at least one of these.
Engaging with your club’s members and supporters is one of the best ways to make sure you have a sustainable program for the future.
Creating a culture within your club that promotes togetherness and the willingness for people to volunteer can start with something as simple as making sure your social media and website are on point.
Making sure your social media activities are focussed on the most important people in your club- the members- and making sure people who find you online see activity that is fresh and relevant to them.
Using images of players in promotional posts, sharing photos from games, tagging players, sponsors and other teams are sure-fire ways to increase the engagement from your members.
Strategies to increase your member engagement include:
Player of the Week awards – sponsored by X. Use photos from the game, insert yours and your sponsor logo and give the player a voucher (if your sponsor is a venue) to use afterwards.
Highlights! Make sure there is someone allocated to photography and video to produce highlights and give players memories of the game!
Using photos of players (with their permission of course) in promotional posters is a great way to make them feel a part of the club and create some great conversations on social media!
Encourage your fans to vote on the best photos from that weekend! Most likes, comments or shares wins!
Social media plays a massive part in creating the culture and improving recruitment numbers. Making an impact on Facebook, Instagram and Twitter can mean repeat players who bring friends for the next year!
Struggling for volunteers or photographers for your event?
GeoSnapShot will match your event with talented local photographers at no cost to you plus as an event organiser you will receive 10 free promotional photos each event to promote your club and your members!
For more information head to www.geosnapshot.com
A day in the life of an event organiser…
Specifically, a volunteer committee member in charge of promoting their sports club, competition, or specific charity events.
Scheduled the event, planned for activities, ordered merchandise, liaised with everyone involved to make sure it is on the right track – but we haven’t even got around to getting people to come yet!
It’s tough. It’s time-consuming, I know, but it’s worth it!
You might be hosting a sports event for charity, just picked up a new sponsor or it’s grand final day for your U9’s netball team.
These events should be celebrated, and you want as many people to attend as possible because sport is what builds stronger communities.
Sharing memories of that grand final win, capturing that game-changing play, being able to tell your kids – that was me back in the day 😉
The last things you have to organise are photographers, uploading photos and editing them. Or if you are a very small committee, YOU are also the photographer!
As one of these volunteer committee members myself, I can attest to how time is my biggest competition.
That’s where GeoSnapShot come in handy! As a league we run multiple rounds in areas all over Sydney, hosting over 800 members per weekend. Usually, game days run from 10am – 10pm, to capture photos from all these, plus playing and coaching each weekend would be impossible.
Gridiron NSW uses GeoSnapShot to arrange photographers at all venues every weekend. We reached out to the photographers in our community who were already doing photos for their clubs, with an offer to earn some money from their photography through photos sold each weekend.
These photographers now are providing the league with valuable promotional material to use on flyers, social media and advertising.
I’m going to show you how easy it is to start making money from your photography this weekend. If you follow these 5 steps, I guarantee that you’ll make money, have fun and take your photography to the next level.
Most photographers work in 9-to-5 jobs and don’t have time to run a photography website, advertise themselves for jobs or deal with customer service. I’ll show you how to sell your photos in your local area and not have to worry about running a website or dealing with customer service.
There are a few reasons why people don’t sell their photos. Sometimes it’s because the photographer doesn’t believe in themselves or have enough confidence that their photos are good enough. Sometimes, it’s because they are not taking photos of situations that people want to buy. And, more than likely photographers don’t have an easy sales platform.
I’ll start by saying that I run GeoSnapShot. We provide a global photography sales platform where anyone can upload and sell photos immediately with no fuss, no website setup, no startup fees, no monthly fees and no need for customer contact. We’ll train you and teach you how to take great photos that sell. I’ll talk more about GeoSnapShot later.
So, let’s get started and look at the 5 steps.
1. Finding an event in your local area
You’ll be amazed at how many opportunities there are to make money in your local area every weekend.
Sports events are a fantastic place to start because people love action shots of their activities and achievements on the weekend. You may already go to these events with your partner or your kids where you take a handful of photos – but what do you do with the photos afterwards?
Some event ideas are running events (like Park runs, trail runs, fun runs), kids sports, Cycling, outdoor field sports, surfing. Whatever it is, pick a sport you’re interested in, have some knowledge of, and that is just around the corner from you.
Initially, it best to focus (excuse the pun!) on smaller club events. You’ll have more success getting permission to attend, you’ll learn the process and hone your skills for the larger events later. Our photographers make great money from regular smaller club events.
Great events are all around you every weekend.If you need some more inspiration about finding events check out the best event types here.
2. Asking permission to attend
Never, ever just turn up at an event and start taking photos of people. This is a sure way to get on the wrong side of the event organiser and any other photographers at the event.
You should always approach an event official, either before the event (via a phone call or email) or at the event itself, to get permission to shoot and sell your photos.
In our experience, 9 times out of 10 you’ll be very welcome at the event. Build a relationship with the organiser, let them know you’re local and that this is your hobby and passion.
Here’s a video on how to make an introduction to the event organiser at the event.
You should offer some free photos to the organiser for the promotion of their club and also ask them about how they can promote the photos for sale to the participants. More on both of these points later.
3. Taking great photos that sell
The people that buy your photos will be the people participating in the event. You want to capture their face, their expression, their action in the sport.
In general, wide and “arty” shots usually, don’t sell from these events.
You should aim to capture every person at the event and take a photo that they want to purchase to post on facebook and tell their friends what a great time they had on the weekend.
Fill the frame with the person and remember to take at least 2 or 3 shots in rapid succession. For example, if the participant is a runner get a close up of their face and a full-length shot (including their feet as well).
4. Culling, editing and uploading
Now that you’ve done your event you don’t want to spend loads of time editing your photos. Most photos sell within 2 days of the event (so people can share their purchased photos on facebook!). So it’s important that you’ve followed the steps in point 3 about taking photos that sell so you can upload them quickly.
If you’ve done this you’ll probably have a few hundred to a couple of thousand photos. It is easy to cull (i.e. delete), edit and upload these photos for sale quickly and easily.
As you’ve shot in JPEG, filled the frame, used natural light and taken multiple shots you’ll be able to edit quickly.
You should only upload photos you would buy yourself. So, start by culling all photos that you wouldn’t buy. These include out of focus (we all get these!), overexposed/underexposed, and distractions in the background. Never upload photos that don’t show the participants or the event in the best light or photos of accidents or people hurting themselves.
See our video on culling and editing photos.
Now, onto my favourite topic, GeoSnapShot!
I’ve created GeoSnapShot so you can upload and sell you photos from any event, anywhere in the world at any time. I believe people should have memories of their lives and photographers are capable of capturing those memories.
To upload your photos simply register at GeoSnapShot.com as a new photographer and follow the steps to Upload photos.
There is no cost to join and no monthly fees. We provide the website, sales process, hosting of your photos and do all the customer support. GeoSnapShot simply takes a cut of every photo you sell.
Don’t worry, you always retain copyright to your photos.
5. Promotion and sales
You know when you introduced yourself to the event organiser earlier? Well now is where that relationship comes into play.
The event organiser is best placed to promote your photos to the event participants. They can do this very easily usually via a facebook post or an email to all participants.
GeoSnapShot provides a single link to your photos that you simply pass onto the event organiser to promote to their participants. In addition, we provide a promo code where the event organiser can download up to 10 free photos from the event for the promotion of your photos and their event.
Once you’ve uploaded photos you’ll receive the link and the promo code via email so you can simply send it on to the event organiser.
You photos are purchased via the GeoSnapShot platform. Participants select the photos they want and pay for them via PayPal, bank transfer or credit card.
Once payment has been received the purchaser receives the original photo that you uploaded and you’ll see new sales on your account.
You can request payment for your photos at any time and you’ll be paid within 48 hours.
So there is it, a simple way that enables any photographer to get out in their local area, take photos that make people smile and make money!
I firmly believe that amateur photographers are very talented and capable of taking photos that are valuable in people’s lives.
I’ve spent years perfecting the GeoSnapShot website and teaching photographers to go through this process and make money.
We have over 4,500 photographers in the USA, UK and Australia. These photographers have attended over 5,000 sports events from small club events to the largest multi-day, multi-sport events in the country.
Now it’s your turn.
If you have any questions simply contact us at www.GeoSnapShot.com
It’s a tough gig being an event organiser. The constant stream of emails, cancellations, and last minute changes that all effect how smoothly things run on the big day.
Any small but significant detail overlooked can be the difference between whether participants are raving or ranting on social media, and whether or not they plan to come back the next time.
Traditionally, photography at events has been either non-existent, a hassle to organise or seriously expensive.
But having photos of the participants really adds to the event. People share the photos on social media extending the life of the event and creating excitement about what they’ve achieved.
Having photos from the event also means you can stir up enthusiasm and support for your event next time around, increasing early registrations and volunteers.
But how do you get the photos in the first place!
GeoSnapShot provides a single solution where event organisers request any number of photographers to attend their event, free of charge.
Using GeoSnapShot automatically includes free photos to event organisers for PR purposes, event promotion, and we can even provide a revenue split from photos sold!
Best of all requesting photographers for your event takes 2 minutes and is absolutely free. Yes, really free!!
If that sounds awesome, simply request photographers for your event now from GeoSnapShot.com
So don’t overlook the opportunity to get great memories for your participants. They’ll share them with friends and come back again next time.
GeoSnapShot.com provides a global photography platform where any photographer can upload and share or sell their photos. Event organisers can request talented local photographers to attend their events, or utilise the existing photographers who may be at their event already.