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Event organisers

Need media exposure for your next event but not sure how?

 

Getting media coverage and publicity can increase participation, better your chances of gaining sponsorships and put your sport in the spotlight!

Any event, as long as it’s newsworthy, has the possibility of attracting media attention. Local clubs looking to raise funds to support a new program or charity, rely on the media to get the message out to the local community and get them involved.

 

Example: The Lakemba Roos are a Sydney soccer team that has given refugees an opportunity to play sport. They were raising funds for uniforms and team registration to compete in the local league.

After contacting ABC radio, the club appeared in newspapers and online. As a result they received over $10,000 in donations that allowed them to fit out the entire team, buy new equipment and play in the local leagues.

 

Screen Shot 2017-10-17 at 9.08.11 amRead more on the Lakemba Roos


So, how do you set up your event to attract media attention?

  1. Make sure your website and social media is always up to date and has all the current information for the media to contact you.
  2. Consider the right media for your event. It might be the local paper for a gala day or fundraiser.  If it is a national event or supporting a bigger cause, outlets like the ABC Radio, NITV or even major newspapers might be interested.
    TV, radio, and newspapers are still a big part of creating awareness, but always make sure your social media is active and updated at the same time!
  3. Set up a photo shoot with high-resolution photos or do interviews yourself on your phone and compile a package to send to the local paper, radio or television station. (Newspapers and online publications will request hi-resolution video or photos!)
  4. Write a media release that is clear, concise and captures the main key messages behind your event or cause. Make sure you have contact details and all important information is covered. Who, what, where, how, when, why?
  5. Be newsworthy! Journalists get flooded with requests for coverage. What makes your event something media want to share with their viewers? Find the hook and reason why you are hosting the event. Is your club helping the disadvantaged, are you building a women’s program, have one of your players achieved something remarkable?
  6. Make your objective clear – what do you want people to do?
    Attend your event? Donate online? Do you need sponsors to help you to achieve your goal?  Put the outcome of the event into focus, more attendance = greater exposure! Don’t leave them wondering “I’m here, now what?”
  7. Follow up! As we have mentioned, journalists get so many articles and stories – don’t let them forget about yours! 3-4 weeks out from your event send a follow-up email and get in touch with publishers on Facebook. Local newspapers, tv networks and radio are always on the hunt for content, as long as yours is newsworthy there’s no reason your event can’t appear in the paper!
  8. Be available! If you get a call from the media, make sure you are receptive and available for quotes. You only get one chance at getting the media to pay attention! Make an impact and develop a good relationship with your contact. You will need them again next time!
  9. Be prepared with quotes from the president or your spokesperson for when you are asked for them.
  10. Make your social media speak volumes. Use professional images for promotional flyers, you don’t have to be a graphic designer to give your organisation or club that professional feel. Be sure your credit the important people in your organisation, sponsors, event organisers and your photographers!



Update your photos and share your news articles after the event. Remind people how much fun they had, so that next year they will return and bring friends! Follow these steps to getting your event some media attention and watch your club grow.

GeoSnapShot provides professional quality photos to local sports clubs, schools and events at no cost to you!

To book your event head over to
https://www.geosnapshots.com/event-organisers 

For more information on GeoSnapShot fill out the form below!

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Categories
Event organisers Fundraise through photography

Driving engagement within your club

Do you find it hard to recruit players or fill committee positions? Do your club events get minimal attendance or are you having problems securing a sponsor?

Many clubs around Australia struggle with at least one of these.

Engaging with your club’s members and supporters is one of the best ways to make sure you have a sustainable program for the future.

Creating a culture within your club that promotes togetherness and the willingness for people to volunteer can start with something as simple as making sure your social media and website are on point.

Making sure your social media activities are focussed on the most important people in your club- the members- and making sure people who find you online see activity that is fresh and relevant to them.

Using images of players in promotional posts, sharing photos from games, tagging players, sponsors and other teams are sure-fire ways to increase the engagement from your members.

Strategies to increase your member engagement include:


Player of the Week awards – sponsored by X. Use photos from the game, insert yours and your sponsor logo and give the player a voucher (if your sponsor is a venue) to use afterwards.

 

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Highlights! Make sure there is someone allocated to photography and video to produce highlights and give players memories of the game!

Screen Shot 2017-10-03 at 2.37.20 pm

Promotional flyers
Using photos of players (with their permission of course) in promotional posters is a great way to make them feel a part of the club and create some great conversations on social media!


Photo competitions
Encourage your fans to vote on the best photos from that weekend! Most likes, comments or shares wins!

Screen Shot 2017-10-03 at 2.45.35 pm

 

Social media plays a massive part in creating the culture and improving recruitment numbers. Making an impact on Facebook, Instagram and Twitter can mean repeat players who bring friends for the next year!

Struggling for volunteers or photographers for your event?

GeoSnapShot will match your event with talented local photographers at no cost to you plus as an event organiser you will receive 10 free promotional photos each event to promote your club and your members!

 

For more information head to www.geosnapshot.com




Categories
Event organisers Fundraise through photography photography School photography

School photography: Don’t miss the memories

Every year schools have events like sports days, musicals and graduations. Parents and grandparents would love to have a keepsake photo of their child at these events. Unfortunately, in many cases, family members can’t attend or no photos are taken as a special memory of the event.

Video: How it works

GeoSnapShot understands this problem and has developed a way to solve it. The best part is the solution can generate more money for your school.

Testimonial: Knox Grammer School

How does it work?

  • Designated teachers or students take photos at school events and upload them to GeoSnapShot.
  • Parents and grandparents then easily and safely search, find and buy photos. Photos can be downloaded instantly, so no need to wait weeks for prints.
  • All revenue generated from photo sales is split 70% to photographers and 30% to GeoSnapShot. Photographers can donate money raised back to the school. There are no upfront costs for signing up or loading photos onto GeoSnapShot.

How much are the photos?

The price is fully flexible and determined by you.  We recommend an initial standard price of $8.95 per photo. However, you can choose any price you want.

Safety first

By knowing your photographers, you can control the photos that are uploaded. When creating your event you are able to set a password to view the photos. The password is set and controlled by you.

How do people get the photos?

All photos are provided as high quality, instant digital downloads from the GeoSnapShot website.  There is no need to wait weeks for prints to arrive.

No cost & no risk

There is no upfront cost for using GeoSnapShot. If you don’t sell a single photo, there is no cost to you.

Andy Edwards

CEO& Founder GeoSnapShot.com

GeoSnapShot.com provides a global mass community-based photography platform where any photographer can upload and share or sell their photos. Schools can request talented local photographers to attend their events, or School photographers (students, parents or paid professionals) can take photos and upload to one convenient online marketplace.