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Global sports event brand Tough Mudder chooses GeoSnapShot

We’re very excited to announce that we’ve been chosen as the exclusive worldwide photography partner for global sporting event brand Tough Mudder. Tough Mudder is such a big global participation event, if you haven’t done a Tough Mudder event yourself, you almost certainly know someone else who has, with 120 events in 15 countries with over 400,000 participants each year.

GeoSnapShot CEO Andy Edwards at Tough Mudder LA while in the US to sign the deal with Tough Mudder
GeoSnapShot CEO Andy Edwards at Tough Mudder LA while in the US to sign the deal with Tough Mudder.

Tough Mudder chose GeoSnapShot because our world-leading facial recognition technology combined with an easy and convenient photography management platform helps everyone participant in a Tough Mudder event to easily find and download their photos, while helping Tough Mudder’s photographers upload, manage and display large numbers of event photographs taken at events with thousands of participants.

This is a huge partnership for us and a massive milestone in the international expansion of our company, and Tough Mudder are excited too.

“Reliving the memories made is vital to our participants and GeoSnapShot have an outstanding global photography platform that provides the best solution for every Tough Mudder event world-wide.”

“We are excited by the results we have already seen from events using GeoSnapShot and look forward to our participants using world-leading technology such as GeoSnapShot’s face recognition to find great memories from our events quickly and easily.”

Johnny Little, VP of Live Events, Tough Mudder

About Tough Mudder

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 120+ events featuring non-competitive (Mini Mudder; Tough Mudder 5K, and Tough Mudder Classic) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) offerings annually in fifteen countries including The United Kingdom, The United States, Germany, Australia, United Arab Emirates, Canada, South Africa, the Philippines, Croatia, Poland, Italy, Oman and more through its partnerships with IMG, Invictus Events, Pro Active, Let’s Run Ireland and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution.

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